One of the areas of Fair Ways’ 5-year strategy was to review our Corporate Identity. It’s important to do this regularly as all organisations undergo change, and Fair Ways has certainly seen significant changes in the past few years.
Our most visible change is that we are now a charity, ensuring we reinvest all our surplus funds into the organisation. We are on the way to becoming a trauma-informed organisation. We are larger than before with circa 420 employees, and we deliver more and better services to more individuals than we did 5 years ago.
Some areas remain unchanged. Our values remain constant, our culture remains strong and our belief in the fundamentals of care, education & training and employee support is unwavering.
Over the past year, a working group from across Fair Ways has reviewed our identity and any required changes. This group recently presented three key recommendations to the Board, which were approved as follows:
Vision
To build a community that changes lives, makes a difference to society, and leaves a legacy greater than ourselves and our contributions.
Mission
To grow a compassionate, resilient, and trauma-informed community, that embraces learning, so that we improve the lives and outcomes of individuals.
These statements are agreed upon by the CEO and MD. The working group advised that the existing Vision statement term ‘institution’ was viewed negatively and that the term ‘Community’ was much more reflective of who we are and represents our charitable status as a Community Benefit Society.
A typical mission statement describes how an organisation gets to its vision. The working group recommended greater detail was required in our mission statement.
As a result, the CEO and MD have restated the Vision and Mission statements for Fair Ways as above. Going forward, these statements will now be used across our website, our policies, training and marketing materials, and guide our strategic planning processes.
The working group has identified that new team members can be put off by the scale of Fair Ways services and the many terms we use. It also identified that employees can struggle to clearly articulate what we do, but also that there are terms that we commonly use that are not found elsewhere. In fact, there is a shared language that is very much part of our identity. Examples are found throughout PRINT and RiiSE.
Going forward, we will now gather this language and introduce it in our Induction courses, our Management and other training, and incorporate it into Policies and other communications. Later this year we will launch the first list of commonly used terms and offer all employees the opportunity to add to this Fair Ways language as we go forwards.
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